About
The trade sells uncertainty at a premium. We would rather sell a floor.
What we actually do
House of Diamora buys laboratory-grown diamonds in volume and sells them at $170 a carat for white stones and $200 a carat for fancy colors. That is the entire price list. It is on the homepage, and it does not move because you arrived from an advertisement or because it is December.
The conventional way to sell a diamond is to photograph one stone, write a paragraph about its personality, and charge for the ceremony of choosing it. That works when a shop holds forty stones. It does not describe what actually happens when parcels move through in the numbers ours do — so rather than pretend, we tell you the truth: we do not know which stone in the parcel becomes yours, and we will guarantee the floor under all of them.
The floor is VS1 clarity, D to F color, the cut you chose graded Excellent or better, and at least the carat weight you paid for — up to 10% more, never less. When the variance runs in your favor, which it often does, we do not send an invoice for the difference.
No stone photography
Photographing and merchandising individual stones is most of the cost of selling one. We render every cut from measured geometry instead, and put the saving in the rate.
No grade ladder
Charging separately for color and clarity is how a $900 stone becomes a $2,400 stone. We set a floor high enough that the ladder stops being interesting.
No showroom
There is no appointment to book and nobody working on commission. Choose a cut and a size on your own time; the price is the same either way.
Grown, not simulated
A laboratory-grown diamond is carbon in the same crystal structure as a mined one, with the same hardness, the same refractive index and the same behavior under a loupe. It is not moissanite and it is not cubic zirconia. Gemmological laboratories grade it on the same scales, and the report says so.
Every stone we ship carries an IGI or GIA report and a laser inscription on the girdle matching its report number. You can look it up on the laboratory's own database before you decide to keep it.
We are based in Austin, Texas. Questions go to a person: hello@houseofdiamora.com.
Start with a cut